Business
planning is the process of charting a course for the
business. It involves defining the ambitions and objectives
of the business and working out what is needed to
achieve them, in terms of actions and resources.
The completed plan is proof that the
business is viable, based on the assumptions it contains.
The business planning process defines these assumptions
and ensures that the business understands, and is
prepared to take, the actions needed to deliver the
results it needs.
Without a business plan, running a business
is like a sailing a boat in uncharted waters. If you
don't know where you're heading, you won't know if
you're on course and you're unlikely to get there.
A business plan is a blueprint for the
success of the business.
The benefit of the Sightpath process
is that it systematically covers with all the issues
a business needs to deal with in identifying its objectives
and how to achieve them.
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