A business
plan normally shows sales increasing over a period
of several years.
The marketing plan shows how this increase
in sales is going to be achieved.
Our process identifies all the marketing
methods to be used by the business and analyses their
cost (in terms of both expenditure and resources)
and effectiveness.
This ensures that business owners/managers
understand exactly what is needed to win the new customers
they expect to acquire.
It starts with targets. A target group
is narrowed down to a group of prospects: for example,
an advertisement is seen by 10,000 targets but only
the 50 people who respond can be called prospects.
Some prospects will turn into customers, typically
following a more intensive and personal effort by
the business.
Most businesses underestimate the marketing
effort required to win the number of new customers
they need.
Fortunately, marketing is often very
predictable. If 500 hits on your website convert into
50 prospects who convert into 10 customers then it
is likely that 1000 hits will deliver 100 prospects
and 20 customers.
We challenge businesses to consider
new and innovative ways of marketing, focusing on
low-cost methods and encouraging them to test different
methods all the time.
In addition to the business plan process,
we also offer a more in-depth sessions focusing purely
on customer acquisition and customer retention.
Customer
Acquisition
Customer acquisition is a major part
of your business plan. And it is one area that many
businesses feel the need to explore in even greater
depth.
Our customer acquisition session explores
the actions you need to take to acquire customers,
looks at the expected conversion rate and analyses
the cost.
Customer
Retention
It is generally agreed that keeping
customers is a lot easier, and a lot less expensive,
than finding new ones. We look at the benefit to your
business of retaining customers and how you can invest
some of that future benefit in making sure that you
keep your customers loyal.
Click here for
pricing information
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